RESEARCH

Author: Darryl Rice Jr.

Document Type: Article

Abstract: There has been an increase in freemium games in the mobile markets for over 3 years now. Sure, most developers are finding strategic ways to capitalize off of this model; although, there are many critics who suggest that the freemium model is a failed one. This article will look at successful freemium games in the mobile marketplace, highlight popular design strategies used, look at the ethical concerns, and prove why this is a more beneficial model for developers/publishers than the outdated premium model.

Keywords: Freemium, F2P, Mobile Games, Ethics, Design Strategies, Premium

Author Affliations: Full Sail University, Florida

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